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Marketing Tech – Don’t Fear the Complexity

Marketing Tech – Don’t Fear the Complexity

By David Kaganovsky, World Wide CIO

The marketer’s relationship with the digital world is enabled and further complicated by a proliferation of technology and the data that this technology generates.  In the meantime the CFO and CIO are giving more attention…

Saying no to marketing tech’s Project Fear

marketing tech

Saying no to marketing tech’s Project Fear

By Alex Steer, Head of Technology, Effectiveness and Data, Maxus UK

I got an email this morning whose subject line read: ‘If you’re just keeping up to date in marketing tech… You’re not doing enough.’ I get similar emails every day, and so do our clients….

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