March 31, 2016
By David Kaganovsky, World Wide CIO
The marketer’s relationship with the digital world is enabled and further complicated by a proliferation of technology and the data that this technology generates. In the meantime the CFO and CIO are giving more attention…
March 22, 2016
By Alex Steer, Head of Technology, Effectiveness and Data, Maxus UK
I got an email this morning whose subject line read: ‘If you’re just keeping up to date in marketing tech… You’re not doing enough.’ I get similar emails every day, and so do our clients….